DONATE

Community Alliance
for Main Street

ADVOCATE. CREATE. ENRICH.

Learn more
Contact us →

ADVOCATE.
CREATE.
ENRICH.

Better Main Street

At the heart of Heber City’s vibrant community spirit lies the Community Alliance for Main Street (CAMS), a dedicated and dynamic organization focused on enhancing and revitalizing our beloved Main Street. As a grassroots volunteer group, CAMS is committed to fostering a thriving downtown area that reflects the unique charm, history, and potential of Heber City.

Advocacy

Acting as a liaison between the community, local businesses, and government, CAMS advocates for policies and initiatives that benefit Main Street and its stakeholders.

Learn more →

Arts in Public Places

From unique public art to new gathering places and artistic structures, CAMS works tirelessly to enhance the visual appeal of Main Street.

Learn More →

Fundraising

We organize and support a variety of events such as holiday celebrations, cultural festivals, and local markets that draw residents and visitors alike to the heart of our city.

Learn more →

Frequently Asked Questions

Have questions? We have answers.

Who can join CAMS?

Any citizen invested in downtown Heber City is welcome to participate! Whether you’re 14 or 84, we’ve got a place for you in CAMS.

Property and business owners on Heber City Main Street are especially encouraged to join our initiatives!

How do I stay in the know?

For more information, to get involved, or to stay updated on our latest projects and events, follow us on Instagram and Facebook at @HeberCityCAMS

What kinds of things has CAMS accomplished?

Learn more here!

Why is CAMS needed? Shouldn’t local governments take care of our initiatives?

Here’s the crux of the matter: while local governments manage a wide range of responsibilities, they can, at times, lack a focused, unified group specifically dedicated to a niche area, such as enhancing Main Street. Enter CAMS.

CAMS bridges the gap between the broad scope of governmental duties and the specific needs of Main Street businesses and property owners. It’s not about replicating what the local government does, but complementing it. Think of CAMS as the specialist team, zooming in where focus is most needed.

Our work so far

CAMS is driven by a singular mission: to transform Main Street into not just a location, but a destination. We envision a bustling, beautiful, and business-friendly downtown that serves as the community’s gathering place and economic hub. Our efforts are focused on creating a pedestrian-friendly environment that encourages local shopping, dining, and leisure activities, while also preserving the historical integrity and small-town feel of Heber City.

See more →

Proud member of Main Street America

See more →

“If I may be frank, the most important thing that happens in Community Alliance for Main Street is that we get the property owners involved and then secondly the business owners.”

Tom Stone

Mortgage Loan Officer at Guild Mortgage

Want to join us?

Make a difference in our downtown.

Join our volunteer efforts!

Contact us →

Recent Articles

  • May 2026 Business of the Month: Community Alliance for Main Street

    •

    Rachel Kahler

    The Heber Valley Chamber is proud to recognize the Community Alliance for Main Street (CAMS) as the May 2026 Business of the Month. This recognition celebrates an organization that has become an integral part of the success of downtown Heber City. Since 2004, the volunteer-based organization has strengthened the downtown…

  • Let us Introduce Ourselves

    •

    Rachel Kahler

    CAMS was established in 2004 by a group of dedicated local business owners, including Tom Stone and Jeff Bradshaw. Following the 2002 Winter Olympics, the Salt Lake Organizing Committee distributed $15,000 grants to communities, with the requirement that the funds be used for projects that enhanced the community. In Heber…

  • Community Alliance for Main Street 501(c)3 Designation

    •

    Rachel

    The Community Alliance for Main Street (CAMS) EIN# 84 -1980502 officially received its 501(c)(3) designation as a nonprofit organization operating for charitable and educational purposes on September 3, 2025, effective date November 22, 2024. Our mission centers on community advocacy and education, with a focus on enhancing and revitalizing Heber…