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Community Alliance
for Main Street

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ADVOCATE.
CREATE.
ENRICH.

Better Main Street

At the heart of Heber City’s vibrant community spirit lies the Community Alliance for Main Street (CAMS), a dedicated and dynamic organization focused on enhancing and revitalizing our beloved Main Street. As a grassroots volunteer group, CAMS is committed to fostering a thriving downtown area that reflects the unique charm, history, and potential of Heber City.

Advocacy

Acting as a liaison between the community, local businesses, and government, CAMS advocates for policies and initiatives that benefit Main Street and its stakeholders.

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Arts in Public Places

From unique public art to new gathering places and artistic structures, CAMS works tirelessly to enhance the visual appeal of Main Street.

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Fundraising

We organize and support a variety of events such as holiday celebrations, cultural festivals, and local markets that draw residents and visitors alike to the heart of our city.

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Frequently Asked Questions

Have questions? We have answers.

Who can join CAMS?

Any citizen invested in downtown Heber City is welcome to participate! Whether you’re 14 or 84, we’ve got a place for you in CAMS.

Property and business owners on Heber City Main Street are especially encouraged to join our initiatives!

How do I stay in the know?

For more information, to get involved, or to stay updated on our latest projects and events, follow us on Instagram and Facebook at @HeberCityCAMS

What kinds of things has CAMS accomplished?

Learn more here!

Why is CAMS needed? Shouldn’t local governments take care of our initiatives?

Here’s the crux of the matter: while local governments manage a wide range of responsibilities, they can, at times, lack a focused, unified group specifically dedicated to a niche area, such as enhancing Main Street. Enter CAMS.

CAMS bridges the gap between the broad scope of governmental duties and the specific needs of Main Street businesses and property owners. It’s not about replicating what the local government does, but complementing it. Think of CAMS as the specialist team, zooming in where focus is most needed.

Our work so far

CAMS is driven by a singular mission: to transform Main Street into not just a location, but a destination. We envision a bustling, beautiful, and business-friendly downtown that serves as the community’s gathering place and economic hub. Our efforts are focused on creating a pedestrian-friendly environment that encourages local shopping, dining, and leisure activities, while also preserving the historical integrity and small-town feel of Heber City.

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Proud member of Main Street America

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“If I may be frank, the most important thing that happens in Community Alliance for Main Street is that we get the property owners involved and then secondly the business owners.”

Tom Stone

Mortgage Loan Officer at Guild Mortgage

Want to join us?

Make a difference in our downtown.

Join our volunteer efforts!

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Recent Articles

  • Hello Heber Mural

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    Rachel Kahler

    Stop by the Hello Heber mural at 525 S. Main Street where Midway artist Pamela Flynn brought Heber’s newest public mural to life. To beat the summer heat, Pamela has been painting through the night—from 6:00 p.m. to 2:00 a.m.—transforming a blank wall into a vibrant new landmark. The 13-foot…

  • 2026 Market on Main Summary

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    Rachel Kahler

    Between June 1 and August 21, 2026, Heber City Main Street Park saw an estimated 81,000 visitors, demonstrating the park’s growing role as a vibrant community gathering place. Placer.ai data highlights strong attendance throughout the summer, including approximately 6,000 visitors on June 11 during the Chamber Ice Cream Social, 4,800…

  • Market on Main Launches into Summer

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    Rachel Kahler

    The following article is from Cannon Taylor, Park Record June 6, 2026 The self-described crepe king was among the 34 retail shops, 20 food vendors and 14 food trucks set up to sell wares at Heber Market on Main at Main Street Park on Thursday. Despite being royalty, Kent King…